University of Central Florida (UCF) MAR3023 Marketing Practice Exam 2

The scenario described is an example of a new buy situation. In this context, Hinsdale High School is entering a purchasing decision for a product – rugby uniforms – that they have not previously purchased. A new buy typically occurs when an organization or buyer is making a purchase for the first time, which often involves more complex decisions, greater research, and evaluation of various options.

Since this is an initial purchase related to sponsoring a rugby team, the process will likely include identifying different suppliers, assessing the quality and price of uniforms, and choosing a vendor. This situation contrasts with other buying situations. For instance, a repeat buy would pertain to a purchase the school has made before, signifying an established relationship with a specific supplier. Established buy doesn't signify a distinct category in standard purchasing behavior, while a modification buy involves changing characteristics of a previous purchase, which does not apply here. In this case, since the purchase involves establishing a new line of uniforms for a newly sponsored team, it clearly aligns with the new buy classification.