After receiving a major order, what should Frieda do next?

Sending an acknowledgment that the order has been received is a critical step in the order management process. This action serves multiple purposes: it confirms to the customer that their order has been noted, establishes a record of communication, and reassures the customer that their needs are being addressed. This is essential for maintaining a positive customer relationship, as it helps to build trust and minimizes the risk of misunderstandings later in the process.

Acknowledging receipt of the order provides an opportunity for both parties to be clear about the details of the transaction. It can also open a channel for any immediate questions or concerns that may arise regarding the specifics of the order. By taking this step, Frieda is demonstrating professionalism and a commitment to customer service, which are key in retaining customer loyalty and satisfaction.

While starting production or seeking clarifications may seem proactive, they should ideally occur after the acknowledgment, ensuring that both Frieda and the customer are aligned on the order's details. Canceling pending orders is not advisable without considering their significance and potential impact on the business, which could negatively affect other customers.