Ethan considered convenience, hours of operation, and interest rates as important when choosing a bank. These attributes are known as what?

The attributes that Ethan considered—convenience, hours of operation, and interest rates—are classified as evaluative criteria. Evaluative criteria refer to the specific features or characteristics that consumers use to assess and compare different options in their decision-making process. In Ethan's case, these aspects help him determine which bank best meets his needs and preferences. By evaluating these criteria, he can prioritize what is most important to him and make a more informed choice.

Recognizing these factors as evaluative criteria underscores their role in shaping consumer behavior and the decision-making process. It highlights how customers often weigh multiple attributes when selecting a product or service, leading to a more structured and strategic approach to their purchasing decisions. This understanding is essential for marketers, as it guides them in designing offerings that align with consumer expectations and preferences.