For specialty goods like Rolex watches or Ferrari automobiles, marketers often use __________ to influence consumers' purchase decisions.

Specialty goods, such as Rolex watches or Ferrari automobiles, are characterized by their high quality, exclusive nature, and strong brand identity. Marketers of such products often rely on well-trained salespeople to influence consumers' purchase decisions because these salespeople possess deep knowledge about the product's features, benefits, and brand heritage, which can significantly enhance a customer's buying experience.

Well-trained salespeople can provide personalized service, build relationships with potential buyers, and address any specific concerns or questions that consumers may have. This level of expertise and engagement is crucial, especially for high-involvement purchases, where consumers are likely to spend considerable time and resources.

While other strategies, such as discount offers or celebrity endorsements, can drive sales for mass-market products, specialty goods require a different approach focused on the unique attributes and exclusivity of the brand. Discount offers may diminish the perceived value of luxury items, and sweeping advertisements may fail to convey the intricate details that truly matter to informed consumers seeking high-end goods.