Many Hollywood movie stars who buy electric vehicles can be considered what regarding consumer behavior?

In the context of consumer behavior, many Hollywood movie stars who purchase electric vehicles can be characterized as reference groups. A reference group serves as a point of comparison or influence for individuals when making purchasing decisions. These stars often embody particular lifestyles and values, and their choices can influence public perceptions and behaviors related to electric vehicles.

By adopting electric vehicles, these celebrities not only signal environmental consciousness but also contribute to the normalization of such choices within society. Their visibility and status can inspire fans and the general public to view electric vehicles more favorably, thus shaping consumer attitudes and behaviors in the automotive market.

This influence is distinct from brand loyalty or market advocacy, as it emphasizes the role of social influence on consumer decisions rather than a personal commitment to a specific brand or product.