Maurice is the buyer at the Upper End Clothing Company. He is often the only member of the buying center involved in the process. This is an example of a

The scenario describes Maurice as the sole member involved in the buying process for Upper End Clothing Company, which aligns with the concept of a straight rebuy. A straight rebuy occurs when a company purchases a product or service that it has bought before, and the buying decision is typically straightforward, requiring minimal involvement from others in the organization. Since Maurice frequently handles these purchases alone, it indicates that he is familiar with the supplier and the product, leading to a simple, repeat-order situation.

In this context, there is no alteration to the terms or product specifications, reinforcing that the transaction is routine. This contrasts with the other types of buys, such as new buy and modified rebuy, where either unfamiliar products are introduced or changes in specifications or suppliers are involved, typically requiring broader input from additional members of the buying center. The absence of such complexities in Maurice's purchasing process firmly categorizes it as a straight rebuy.