True or False: A reference group can influence your attitude toward a clothing store indirectly.

A reference group can indeed influence your attitude toward a clothing store indirectly. This influence arises from the idea that people are often affected by the behaviors, opinions, and preferences of those around them, even if they are not in direct contact with those individuals.

For instance, if someone admires a group of friends or celebrities for their fashion sense, they may develop a positive attitude toward a clothing store that aligns with that group's style. This is an example of social proof, where individuals look to others when making decisions and forming opinions, often leading to an indirect influence on their preferences.

Understanding this concept is crucial in marketing, as brands leverage endorsements and social media influencers to create a perceived connection between their products and desirable reference groups, thereby shaping consumer attitudes without the need for direct interaction.