True or False: Vladimir decided against purchasing the iPod shuffle because he thought it would not hold all his songs, indicating a perception of financial risk.

Disable ads (and more) with a membership for a one time $4.99 payment

Prepare for the UCF Marketing Exam with tailored flashcards and multiple-choice questions. Each question is explained for clearer understanding. Ace your exam with confidence!

The statement is true because Vladimir's decision not to purchase the iPod shuffle is based on his belief that it cannot hold all his songs, which suggests a perception of performance risk rather than financial risk. Performance risk relates to a consumer's concern that a product will not meet their expectations in functionality or utility. In this case, Vladimir is worried that the iPod shuffle will not be able to accommodate his music library, which directly relates to how well the product performs its intended function. Financial risk, on the other hand, would involve concerns about losing money or wasting time on a purchase that could lead to financial loss. Therefore, indicating performance risk, aligns with his thought process regarding the product's capacity to fulfill his needs.