What are the goals of promotional strategies?

The goals of promotional strategies primarily focus on communicating with the target audience to achieve specific marketing outcomes. The correct answer highlights that these strategies aim to inform potential customers about a product or service, persuade them to make a purchase, and encourage repeat purchases among existing customers.

Effective promotional messages create awareness, educate consumers about features and benefits, and influence their purchasing decisions through various means such as advertising, sales promotions, public relations, and personal selling. Encouraging repeat purchases is also crucial as it helps build customer loyalty, leading to long-term relationships and sustained revenue for the business.

In contrast, the other options do not accurately reflect the essence of promotional strategies. Reducing production costs is more aligned with operational efficiency rather than promotional activities. The notion of replacing the need for product testing does not relate to promotion; rather, product testing ensures quality and safety before entering the market. Establishing pricing strategies is a separate function of marketing that deals directly with how prices are set and does not involve the communication aspect that promotional strategies emphasize.