What distinguishes push marketing from pull marketing?

Push marketing involves strategies where the business actively promotes its products or services directly towards consumers and distribution channels. This approach emphasizes direct engagement, like trade shows, sales promotions, or direct selling, effectively delivering the product to the consumer often before they express a demand for it. It focuses on the idea of "pushing" the product out to the market, creating awareness and availability at the point of sale.

In contrast, pull marketing is about creating demand and encouraging consumers to seek out the product. It relies on advertising and content that attracts the consumer's interest, ultimately leading them to seek the product themselves.

Choosing the option that states push marketing promotes products directly to consumers accurately captures the essence of this strategy, highlighting the proactive nature of push marketing in consumer engagement.