What is a characteristic of large U.S. firms during the early globalization phase?

In the early phases of globalization, large U.S. firms exhibited a notable characteristic of having the skills to market brand-name products effectively. These companies were often pioneers in establishing strong brand identities and leveraging those brands on a larger scale. This ability stemmed from their investment in marketing strategies, advertising, and creating brand loyalty among consumers, both domestically and internationally.

As these firms began to explore global markets, their established expertise in marketing brand-name products provided them with a competitive advantage. They capitalized on their reputation and brand equity to gain acceptance in new markets, often adapting their marketing strategies to accommodate local preferences while maintaining the core elements of their brand. This strategic approach facilitated their entry into international markets, where brand recognition played a significant role in consumer decisions.

The other options do not align with the reality of large U.S. firms during this phase. While some might have had local market focuses at times, the overarching trend was their move toward global branding and international marketing, leveraging their strengths to expand their reach. Lack of resources was less of a concern for established firms with significant market power and investment capability. Lastly, rather than avoiding international markets, many large firms actively sought opportunities to expand their presence overseas, further underscoring their marketing prowess in brand