What is a limitation on sales promotions in parts of Europe, including Belgium and France?

Sales promotions in various parts of Europe, particularly in countries like Belgium and France, are subject to specific regulations aimed at maintaining fair market practices and protecting consumers. One of the primary limitations is the frequency with which these promotions can occur. In certain regions, sales promotions are restricted to being conducted only twice a year. This regulation helps prevent over-saturation of the market with discounts, which could undermine brand value and consumer trust. By allowing only a limited number of promotional periods, it encourages businesses to utilize these promotions more strategically and thoughtfully, ensuring they are meaningful and compelling when they do occur. This contrasts with options that suggest promotions are allowed only once a year, only during holidays, or indefinitely throughout the year, which do not accurately reflect the regulatory framework in these countries.