What is a major reason companies aim to enter global markets?

Companies aim to enter global markets primarily to increase their consumer base. Expanding into international markets allows businesses to tap into new customer segments, enhancing their potential for sales growth and revenue generation. By gaining access to diverse markets, companies can attract customers who may not have been reachable in their home countries. This expansion often leads to scalability and an increased market share, which are essential for long-term sustainability and competitiveness in increasingly globalized economies.

While other factors such as diversification of products, reduction in operational costs, and accessibility of local talent are important considerations in a company's strategy, the primary driving force for many organizations is the opportunity to broaden their consumer base. This growth can significantly impact a company's overall success and ability to innovate by exposing it to new preferences and trends in different markets.