What is an example of a reseller in the supply chain?

In the context of the supply chain, a reseller is an entity that purchases products and then sells them to other businesses or consumers rather than using the products for their own production processes. A wholesaler exemplifies this role effectively, as they buy large quantities of goods from manufacturers and then sell them in smaller quantities to retailers or occasionally direct to consumers. This function is crucial because wholesalers help bridge the gap between production and final sale, providing access to various products for other businesses.

While manufacturers, retailers, and distributors play important roles in the supply chain, they do not fit the specific definition of a reseller in the same way. Manufacturers create products, retailers sell directly to consumers but are typically the final step in the retail process, and distributors manage the logistics of product movement but generally do not resell in the same context as wholesalers.