What is influencer marketing?

Influencer marketing is defined as a collaboration with influential individuals to promote products or services. This approach leverages the existing audience and credibility of these individuals, who have a significant following on social media or other platforms. By partnering with influencers, brands can reach targeted demographics more effectively, as these influencers have established trust and rapport with their audiences. Their endorsement often leads to higher engagement rates and can drive consumer purchasing decisions.

The other options focus on narrower interpretations of influencer marketing. For instance, marketing to celebrities only ignores the broader range of influencers that includes micro-influencers and niche content creators who may have smaller but highly engaged followings. The idea of using television advertising exclusively does not align with influencer marketing, as the latter primarily thrives on social media platforms. Direct sales from influencers alone is also a limited view since influencer marketing encompasses various strategies, including brand awareness campaigns and content collaboration, not just sales transactions.