What is the primary focus of reverse innovation?

The primary focus of reverse innovation is indeed on introducing low-cost innovations from developing markets to developed markets. This concept recognizes that many innovative ideas and products are emerging from economically developing regions due to their unique challenges and needs. These innovations often prioritize affordability and accessibility, appealing to consumers in developed markets who may also be seeking cost-effective solutions.

By bringing these innovations to developed markets, companies can tap into new customer segments and diversify their offerings. This approach not only enhances business opportunities in developed countries but also allows for a rethinking of product development strategies that can lead to more sustainable and inclusive growth.

In contrast, developing high-end technologies for developed markets, adapting existing products from developed markets, and improving production efficiencies do not capture the essence of reverse innovation, which centers on leveraging the ingenuity and resourcefulness found in developing markets.