What is the role of a franchisee in a franchise agreement?

The role of a franchisee in a franchise agreement primarily involves operating their business according to the established business model provided by the franchisor. This relationship is grounded in the franchise agreement, where the franchisee gains the right to use the franchisor's brand, operational systems, and marketing strategies. By following the franchisor's guidelines, the franchisee benefits from a tried-and-true business model, which often includes training, support, and a well-known brand, contributing to their potential success.

The other roles mentioned do not accurately represent the primary function of the franchisee. For instance, developing the business concept is typically the responsibility of the franchisor, who creates and establishes the model that the franchisee will implement. Supplying products might be part of operational logistics; however, it is usually not the primary role of the franchisee, as franchisors often have specific suppliers and methods in place. Providing legal advice is not within the franchisee’s purview and would generally require expertise that falls outside their responsibilities. Thus, the key role of the franchisee is to operate the business based on the franchisor's model, ensuring consistency and quality across the franchise.