What outcome results from effective communication strategies in global markets?

Effective communication strategies in global markets lead to increased customer trust. When a company clearly conveys its values, mission, and messages in a way that resonates with diverse cultural perspectives, it helps build credibility and fosters a sense of reliability among customers. Trust is crucial in global markets, where consumers may be more skeptical of brands that they are not familiar with.

By successfully engaging with customers through tailored messaging and culturally relevant communication, companies can establish stronger relationships, enhance brand loyalty, and drive customer satisfaction. This trust encourages consumers to choose the brand over competitors and can lead to long-term customer relationships and positive word-of-mouth.

In contrast, higher production costs and limited market access don't typically result directly from communication strategies, but rather may be influenced by logistical, operational, or regulatory factors. Decreased brand recognition might stem from poor communication, which would undermine trust, rather than enhance it. Hence, increased customer trust is the key outcome that effective communication aims to achieve in global markets.