What potential negative outcome is associated with running out of "doorbuster" deals during sales events like Black Friday?

Running out of "doorbuster" deals during sales events such as Black Friday can lead to shoppers failing to return to the store. This outcome is significant because "doorbuster" deals are specifically designed to attract customers and create a sense of urgency. When shoppers anticipate a great deal and find it unavailable, their disappointment can lead to frustration, which diminishes the likelihood of them shopping with the brand in the future.

Moreover, if customers feel that the store couldn't meet their expectations during a major sales event, they may choose to take their business to competitors who successfully deliver on their promotional promises. This can result in a loss of not only that sale but potentially future sales as well, as the negative experience may tarnish the brand's reputation in the eyes of consumers.

The other potential outcomes, while they may sound plausible, do not directly capture the immediate impact of disappointing customers during a critical shopping period. For example, while loyalty to other brands can be an issue, it is more of a long-term consideration. Higher prices in following sales or increased inventory levels are less relevant to the immediate consumer reaction to failing to provide anticipated discounts. Therefore, the immediate response of customers not returning to the store is a crucial consequence of running out of those enticing "doorbuster