What type of sales does Jackie, who sells steel for construction, engage in?

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Jackie engages in B2B, or business-to-business, sales. In this context, her role as a seller of steel specifically for construction indicates that she is selling materials to other businesses rather than directly to individual consumers or government entities. B2B sales typically involve transactions where one business supplies goods or services to another business, which is the case here as construction companies would be her primary customers.

Understanding that Jackie operates in a B2B environment helps clarify the nature of transactions involving raw materials and goods that facilitate industrial or commercial activities, distinguishing them from B2C (business-to-consumer) sales, where a business sells directly to individual buyers. In the case of B2C, companies sell products or services directly to the end user, which is not applicable to Jackie’s role. C2C (consumer-to-consumer) involves transactions between individual consumers, and B2G (business-to-government) refers to businesses selling products or services to government agencies, neither of which aligns with Jackie’s specific market focus. Hence, her sales of steel for construction clearly categorize her within the B2B sector.

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