When consumers' expectations are met or exceeded, they are more likely to:

When consumers' expectations are met or exceeded, they are more likely to purchase again because positive experiences foster trust and loyalty towards a brand. When customers feel satisfied with their purchases, they are inclined to return, support the brand further, and recommend it to others. This satisfaction often solidifies their relationship with the brand, as they perceive it as reliable and fulfilling their needs.

Satisfaction can encourage repeat purchases due to the perceived value and quality of the products or services received. When a brand consistently meets or exceeds expectations, it builds a strong reputation and a loyal customer base, making customers more inclined to return for future purchases.