When Henri buys his textbooks online to save money, which process is he engaging in?

Henri's decision to buy his textbooks online to save money involves limited problem solving. This process typically occurs when a consumer is familiar with the product category but is still seeking more specific information or making a comparison to arrive at a better decision. In this case, Henri likely knows the types of textbooks he needs but may compare prices and formats offered by different online retailers to find the best deal.

Limited problem solving is characterized by a moderate level of involvement, where consumers do not invest as much effort as they would in extensive problem solving, which usually occurs for high-involvement purchases, such as cars or homes. Impulse buying occurs without prior planning or consideration, while routine problem solving involves habitual purchases that do not require much thought, such as grocery items. Thus, Henri's behavior best aligns with limited problem solving due to his conscious effort in seeking cost-effective options for textbooks.