Which component of customers' attitudes has Apple successfully nurtured?

The correct choice emphasizes the affective component of customers' attitudes, which relates to emotions and feelings towards a brand. Apple has effectively cultivated strong emotional connections with its customers through its brand image, marketing strategies, and product design. This emotional appeal is reflected in aspects such as the sleek aesthetics of their products, brand storytelling, and the experiential aspect of using Apple devices.

For instance, Apple successfully creates a sense of loyalty and attachment through marketing campaigns that evoke feelings of innovation, exclusivity, and community. This emotional bond often leads customers to develop a positive association with the brand, making them more likely to prefer Apple over competitors. Thus, the affective component becomes a cornerstone of Apple's overall brand strategy, reflecting how they nurture an emotional affinity that drives customer loyalty and creates lasting relationships with their audience. This emotional engagement is critical in cultivated customer attitudes, as it enhances customer satisfaction and promotes repeat purchases.