Which of the following channels might be integrated in an IMC strategy?

The integration of various channels in an Integrated Marketing Communications (IMC) strategy allows for a cohesive and consistent message across all marketing platforms. Choosing print advertising and social media as part of an IMC approach is beneficial because both channels can complement each other effectively.

Print advertising can create awareness and convey detailed information, while social media can facilitate engagement and conversation around that content. This combination allows businesses to reach different audience segments and adapt their messages based on the platform's strengths. For example, print ads can provide in-depth discussions of products or services, and social media can serve as a platform for consumers to share their experiences or seek information, thus enhancing the reach and impact of marketing efforts.

In contrast, the other options suggest limited or less synergistic combinations of channels. For instance, only focusing on social media and television may not leverage the variety of interactions available across different platforms effectively. Direct mail alone does not capitalize on the interactive elements of digital marketing, and limiting strategies to just email marketing and in-store promotions can restrict the opportunity to reach broader audiences or engage multi-dimensionally with consumers. Each of these alternatives does not foster the same level of synergy as print advertising and social media combined, making the latter the most robust choice for an IMC strategy