Which of the following is an example of a reseller?

A wholesaler is considered a reseller because it purchases products in bulk from manufacturers and then sells them to retailers or other businesses rather than end consumers. The function of a wholesaler is to act as an intermediary in the supply chain, facilitating the distribution of goods. This role allows manufacturers to focus on production while wholesalers handle the logistics of moving products to various retail outlets or smaller businesses.

In contrast, manufacturers create goods and products from raw materials, while retailers sell directly to consumers. Service providers do not typically resell physical products at all; instead, they offer services. Therefore, the wholesaler fits the definition of a reseller, effectively bridging the gap between manufacturers and retailers in the marketing channel.