Which of the following is a benefit of social media marketing?

Direct communication with customers is a significant benefit of social media marketing. This platform allows brands to interact with their audience in real-time, creating a two-way communication channel that enhances engagement. Through direct messaging, commenting, and community posts, businesses can receive immediate feedback, answer questions, and foster relationships with their customers. This interaction not only helps in building trust and loyalty but also provides valuable insights into customer preferences and behaviors that can inform future marketing strategies.

The other options do not align with the benefits typically associated with social media marketing. Increased operational costs and decreased brand awareness run counter to the primary goals of social media efforts, which aim to optimize costs while enhancing visibility and engagement. Limited engagement with the audience contradicts the foundational purpose of social media, which is to create a vivid, interactive experience that encourages participation and connection with brands.