Which of the following is an example of an international marketing strategy?

The choice that includes standardized product offerings across markets exemplifies an international marketing strategy that focuses on uniformity in products regardless of geographical differences. This approach allows companies to leverage economies of scale, reduce production costs, and maintain a consistent brand image globally. By offering the same products in multiple markets, a company can streamline its operations, targeting consumer segments with similar preferences and needs, thereby creating a solid foundation for brand recognition and brand loyalty across different countries.

Standardization can also simplify marketing and advertising efforts, as the same messaging and promotional strategies can be applied across various regions without significant adaptations. This is particularly effective in markets where consumer preferences are similar or where cultural differences are minimal.

In contrast, while local adaptation, price cutting, and limited distribution can also play roles in international marketing, they are more situational strategies rather than overarching approaches. Local adaptation focuses on tailoring products and marketing strategies to fit local cultures, tastes, and trends, which may not leverage the efficiencies gained by standardization. Price cutting typically aims to increase competitive advantage in specific markets rather than reflecting an overarching international strategy. Limited distribution might also be relevant in local contexts, but does not represent a broad strategic maneuver across international markets.