Which of the following is NOT a role typically played by a member of a buying center?

The correct choice identifies a role that does not typically exist within a buying center. A buying center is composed of individuals in an organization who are involved in the purchasing decision process, and it generally includes roles such as buyer, influencer, and decider.

Buyers are responsible for making the actual purchase decisions and negotiating with suppliers. Influencers provide advice and recommendations based on their expertise or knowledge to shape the decision-making process. Deciders are those who have the authority to make the final decision regarding the purchase.

On the other hand, an auctioneer is not a recognized role within a buying center context. This term typically refers to someone who conducts an auction, facilitating bidding between sellers and buyers, rather than participating in the internal decision-making process of an organization’s purchasing decisions. Therefore, identifying auctioneer as the answer illustrates an understanding of the distinct functions and roles within a buying center.