Which of the following is an example of a marketing channel?

A marketing channel refers to the path through which goods and services travel from the producer to the consumer. It encompasses various intermediaries that play a role in the distribution process, facilitating the delivery of products to the end user.

Retail stores serve as a direct example of a marketing channel because they are physical locations where consumers can purchase products directly from retailers. Retailers act as intermediaries between manufacturers and customers, showcasing products and making them accessible for consumers to buy.

Other examples of marketing channels include wholesalers, distributors, and online platforms that also serve to get products into the hands of customers. In contrast, social media advertising functions primarily as a promotional tool rather than a distribution method; it raises awareness and drives traffic but doesn't physically deliver products. Product development deals with the creation of new products and services, while customer service focuses on support and assistance after the purchase, neither directly relating to the pathway of product distribution. Thus, retail stores exemplify the concept of a marketing channel effectively.